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What critical aspects influence the development and adoption of technology in complex service settings?
Bosma, Maarten; Dessart, Laurence
2021
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https://hdl.handle.net/2268/265606
 

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Keywords :
complex service; technology adoption; B2B
Abstract :
[en] This research investigates the specific and critical barriers and motivations for users to adopt technology in complex service settings, with a focus on the insurance industry.
Disciplines :
Marketing
Author, co-author :
Bosma, Maarten ;  Université de Liège - ULiège > HEC Recherche
Dessart, Laurence  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Language :
English
Title :
What critical aspects influence the development and adoption of technology in complex service settings?
Publication date :
2021
Event name :
Belgian Service Research Day
Event date :
April, 23rd 2021
Available on ORBi :
since 01 December 2021

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