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Bosma Maarten

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Main Referenced Co-authors
Dessart, Laurence  (4)
Main Referenced Keywords
customer experience (3); customer journey (3); B2B (2); complex services (2); insurance (2);
Main Referenced Disciplines
Marketing (4)

Publications (total 4)


Bosma, M., & Dessart, L. (2022). How Technology Influences Customer Experience in Complex Service Settings: An Abstract. In Celebrating the Past and Future of Marketing and Discovery with Social Impact. United States: Springer. doi:10.1007/978-3-030-95346-1_29
Peer reviewed

Bosma, M., & Dessart, L. (June 2021). How Technology Influences Customer Experience In Complex Service Settings [Paper presentation]. Academy of Marketing Science Annual Conference.

Bosma, M., & Dessart, L. (2021). The Influence of Digitalization on Customer Experience in Complex Service Settings: A Focus on the Insurance Industry [Paper presentation]. Frontiers in Service.

Bosma, M., & Dessart, L. (2021). What critical aspects influence the development and adoption of technology in complex service settings? [Paper presentation]. Belgian Service Research Day.

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