Tourism in the time of VR

Dessart, Laurence; Baiwir, Lisa

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Speech/Talk (Diverse speeches and writings)

Tourism in the time of VR

Dessart, Laurence; Baiwir, Lisa

2021

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https://hdl.handle.net/2268/265598

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Keywords :

virtual reality; tourism

Abstract :

[en] This presentation details the role of virtual reality technology in the context of tourism and the role that this technology has on the customer brand experience and their imagination of future destination visits.

Disciplines :

Marketing

Author, co-author :

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Baiwir, Lisa ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Language :

English

Title :

Tourism in the time of VR

Publication date :

08 October 2021

Event name :

XR and the immersive economy

Event organizer :

Marketing Cluster University of Glasgow

Event place :

Glasgow, United Kingdom

Audience :

International

Available on ORBi :

since 01 December 2021

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