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Detailled Reference
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Speech/Talk (Diverse speeches and writings)
Tourism in the time of VR
Dessart, Laurence
;
Baiwir, Lisa
2021
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https://hdl.handle.net/2268/265598
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Keywords :
virtual reality; tourism
Abstract :
[en]
This presentation details the role of virtual reality technology in the context of tourism and the role that this technology has on the customer brand experience and their imagination of future destination visits.
Disciplines :
Marketing
Author, co-author :
Dessart, Laurence
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Baiwir, Lisa
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Language :
English
Title :
Tourism in the time of VR
Publication date :
08 October 2021
Event name :
XR and the immersive economy
Event organizer :
Marketing Cluster University of Glasgow
Event place :
Glasgow, United Kingdom
Audience :
International
Available on ORBi :
since 01 December 2021
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76 (4 by ULiège)
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