Socialising in- and outside brand communities

Unpublished conference/Abstract (Scientific congresses and symposiums)

Veloutsou, Cleopatra; Dessart, Laurence

2019 • Global Brand Conference

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Dessart_Socialising_05112018.pdf

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Keywords :

brand community; social media; brand relationships

Disciplines :

Marketing

Author, co-author :

Veloutsou, Cleopatra; University of Glasgow

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Language :

English

Title :

Socialising in- and outside brand communities

Publication date :

May 2019

Event name :

Global Brand Conference

Event place :

Berlin, Germany

Event date :

May 8 to 10, 2019

Audience :

International

Available on ORBi :

since 08 January 2020

Number of views

62 (5 by ULiège)

Number of downloads

3 (2 by ULiège)