slow fashion; fashion; e-commerce; marketing; online marketing; digital
Abstract :
[en] Made & More (http://www.madeandmore.com/) is a Belgium-based eCommerce firm dedicated to sustainable fashion and transparency on who made your garment and how it was manufactured. Made & More provides a platform for sustainable brands to sell their goods to consumers. They are thus distribution intermediaries for slow fashion brands. Through the brands they choose, they want to offer an alternative to fast-fashion for conscious consumers.
Research Center/Unit :
Marketing
Disciplines :
Marketing
Author, co-author :
Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > Marketing et intelligence stratégique
Language :
English
Title :
Made & More: Slow fashion powered by eCommerce
Publication date :
2016
Publisher :
Centrale de cas et de média pédagogiques, Paris, France
