The central and sufficient role of identification in brand communities

Unpublished conference/Abstract (Scientific congresses and symposiums)

Dessart, Laurence

2016 • Academy of Marketing Science Annual Conference

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Dessart Veloutsou AMS 2016.pdf

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Keywords :

brand community; brand identification

Disciplines :

Marketing

Author, co-author :

Dessart, Laurence ; KEDGE Business School > Marketing

Language :

English

Title :

The central and sufficient role of identification in brand communities

Publication date :

May 2016

Event name :

Academy of Marketing Science Annual Conference

Event date :

May 26-30 2016

Audience :

International

Available on ORBi :

since 14 December 2018

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44 (2 by ULiège)

Number of downloads

23 (1 by ULiège)