Explaining anti-brand community participation

Unpublished conference/Abstract (Scientific congresses and symposiums)

Dessart, Laurence; Veloutsou, Cleopatra

2017 • 12th Global Brand Conference

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Dessart Veloutsou GBC 2017.pdf

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Keywords :

anti brand; community

Disciplines :

Marketing

Author, co-author :

Dessart, Laurence ; Université de Liège - ULiège > Marketing

Veloutsou, Cleopatra; University of Glasgow

Language :

English

Title :

Explaining anti-brand community participation

Publication date :

2017

Event name :

12th Global Brand Conference

Event organizer :

Academy of Marketing´s SIG in Brand, Identity and Corporate Reputation

Event place :

United Kingdom

Event date :

April 2017

Available on ORBi :

since 30 November 2018

Number of views

76 (6 by ULiège)

Number of downloads

3 (1 by ULiège)