Unpublished conference/Abstract (Scientific congresses and symposiums)
The role of self-determination in negative brand relationships: a focus on the Apple anti-brand community
Dessart, Laurence; Veloutsou, Cleopatra
2017Consumer Brand Relationship Conference
 

Files


Full Text
Dessart Veloutsou CBR 2017.pdf
Author preprint (392.48 kB)
Request a copy

All documents in ORBi are protected by a user license.

Send to



Details



Keywords :
anti brand; brand hate; self-determination
Disciplines :
Marketing
Author, co-author :
Dessart, Laurence  ;  KEDGE Business School > Marketing
Veloutsou, Cleopatra;  University of Glasgow > Adam Smith Business School
Language :
English
Title :
The role of self-determination in negative brand relationships: a focus on the Apple anti-brand community
Publication date :
2017
Event name :
Consumer Brand Relationship Conference
Event place :
Porto, Portugal
Event date :
May 2017
Available on ORBi :
since 30 November 2018

Statistics


Number of views
76 (3 by ULiège)
Number of downloads
2 (1 by ULiège)

Bibliography


Similar publications



Contact ORBi