Login
EN
[EN] English
[FR] Français
Login
EN
[EN] English
[FR] Français
Give us feedback
Explore
Search
Special collections
Statistics
News
Help
Start on ORBi
Deposit
Profile
Publication List
Add your ORCID
Tutorials
Legal Information
Training sessions
About
What's ORBi ?
Impact and visibility
Around ORBi
About statistics
About metrics
OAI-PMH
ORBi team
Release Notes
Back
Home
Detailled Reference
Request a copy
Unpublished conference/Abstract (Scientific congresses and symposiums)
The Effect of Narrative on Advertising Effectiveness: The Moderating Role of Concreteness Language
Pitardi, Valentina
;
Dessart, Laurence
2018
•
Academy of Marketing Science Conference
Permalink
https://hdl.handle.net/2268/229773
Files (1)
Send to
Details
Statistics
Bibliography
Similar publications
Files
Full Text
Pitardi Dessart AMS 2018.pdf
Author preprint (83.44 kB)
Request a copy
All documents in ORBi are protected by a
user license
.
Send to
RIS
BibTex
APA
Chicago
Permalink
X
Linkedin
copy to clipboard
copied
Details
Keywords :
narrative; advertising; language
Disciplines :
Marketing
Author, co-author :
Pitardi, Valentina
Dessart, Laurence
;
Université de Liège - ULiège > Marketing
Language :
English
Title :
The Effect of Narrative on Advertising Effectiveness: The Moderating Role of Concreteness Language
Publication date :
2018
Event name :
Academy of Marketing Science Conference
Event date :
May 2018
Audience :
International
Available on ORBi :
since 30 November 2018
Statistics
Number of views
73 (3 by ULiège)
Number of downloads
0 (0 by ULiège)
More statistics
Bibliography
Similar publications
Contact ORBi
