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Could new information influence attitudes to foods supplemented with edible insects?

Barsics, Fanny; Caparros Megido, Rudy; Brostaux, Yves et al.

2017 • In British Food Journal

Peer Reviewed verified by ORBi

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https://hdl.handle.net/2268/212887

DOI
10.1108/BFJ-11-2016-0541

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Keywords :

entomophagy; insect food; consumer's perception

Abstract :

[en] Purpose: Broader acceptance of entomophagy (i.e. human consumption of insects) will depend on factors that impact consumers’ perceptions of edible insects. The purpose of this study was to examine how a broad-based information session would affect consumers’ perceptions and attitudes about an edible insect product. Design: During a taste testing session, preceded or followed by an information session about entomophagy, participants rated the organoleptic characteristics of two bread samples on 9-point hedonic scales. The two bread samples were identical, though one was faux-labelled as containing an insect product. Findings: General Linear Model (GLM) analysis showed effects of gender, information session exposure, entomophagy familiarity, and entomophagy experience on participants’ ratings of the samples. Wilcoxon‑Mann-Whitney ranked sum tests showed that appearance, flavour, and overall liking were significantly better rated for the bread sample labelled as insect-free by participants who attended the presentation a priori. Potential ways to improve information content and delivery in favour of encouraging dietary shifts are discussed. Practical applications: This study shows that information about insect-based products could change consumers’ perceptions of such products. The results provide clues regarding how the food industry can adapt communication for target audiences. Originality: Actual edible insect products were not used in this study. Paradoxically, it is the first to show the impact of an information session on the acceptability of edible insect products, by revealing participants’ perceptual expectations.

Disciplines :

Entomology & pest control

Author, co-author :

Barsics, Fanny ^✱

Caparros Megido, Rudy ^✱; Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Entomologie fonctionnelle et évolutive

Brostaux, Yves ; Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Statistique, Inform. et Mathém. appliquée à la bioingénierie

Haubruge, Eric ; Université de Liège > Premier Vice-Recteur

Barsics, Catherine ; Université de Liège > Département de Psychologie > Psychopathologie cognitive

Blecker, Christophe ; Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Science des alim. et formul.

Francis, Frédéric ; Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Entomologie fonctionnelle et évolutive

^✱ These authors have contributed equally to this work.

Language :

English

Title :

Could new information influence attitudes to foods supplemented with edible insects?

Publication date :

2017

Journal title :

British Food Journal

ISSN :

0007-070X

eISSN :

1758-4108

Publisher :

Emerald, United Kingdom

Peer reviewed :

Peer Reviewed verified by ORBi

Available on ORBi :

since 11 July 2017

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