Do Customers Dare to Share? Exploring Risk Perception and Reduction in Access-Based Services

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Hazee, Simon; Delcourt, Cécile; Van Vaerenbergh, Yves

2015 • 44th EMAC Annual Conference

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https://hdl.handle.net/2268/182243

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Keywords :

Access-Based Services; Sharing Economy; Perceived Risk Theory

Disciplines :

Marketing

Author, co-author :

Hazee, Simon ; Université de Liège > HEC-Ecole de gestion : UER > UER Management

Delcourt, Cécile ; Université de Liège > HEC-Ecole de gestion : UER > UER Management

Van Vaerenbergh, Yves; KU Leuven and Center for Service Intelligence, Ghent University

Language :

English

Title :

Do Customers Dare to Share? Exploring Risk Perception and Reduction in Access-Based Services

Publication date :

May 2015

Event name :

44th EMAC Annual Conference

Event place :

Leuven, Belgium

Event date :

May 26-29, 2015

Audience :

International

Available on ORBi :

since 02 June 2015

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