New product ideas; Computer-assisted creativity; Idea evaluation
Abstract :
[en] In this paper, we review the current state of practise in the field of new product idea generation and evaluation. We introduce a new micro-computer based methodology aimed at managing creative sessions.
Disciplines :
Marketing Management information systems
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Galper, Morton
Language :
English
Title :
Generation and Evaluation of New Product Ideas: Current Methods and Future Prospects