New industrial products; Pre-launch forecast; Decision support
Abstract :
[en] In this paper, we review some analytical tools to aid in the design of a new industrial product and in the management of sales growth. Our approach blends product design optimization with diffusion analysis to assess a new product's market potential and to plan market entry strategy.
Disciplines :
Strategy & innovation
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
Analytic Support for Managing New Industrial Products
Publication date :
January 1984
Journal title :
CERESSEC Working Paper, Groupe ESSEC, Paris France
