A decision-support system for evaluating sales prospects and launch strategies for new products

[en] This paper reports the results of a study of industrial product diffusion, focusing on those factors associated with successful market penetration. These results were incorporated in a decision support system that can be used to help plan entrey strategy for a new industrial product.

Disciplines :

Management information systems

Author, co-author :

Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle

Lilien, Gary L.

Language :

English

Title :

A decision-support system for evaluating sales prospects and launch strategies for new products

Publication date :

1986

Journal title :

Industrial Marketing Management

ISSN :

0019-8501

eISSN :

1873-2062

Publisher :

Elsevier Science, New York, United States - New York

Volume :

Pages :

75-85

Peer reviewed :

Peer Reviewed verified by ORBi

Available on ORBi :

since 17 December 2014

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Bibliography

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