New industrial products; Market response; Entry optimization
Abstract :
[en] This paper details the structure of an operational model of industrial response to marketing strategy. Methods for structuring and calibrating the various submodels are discussed, as are the associated measurements.
Disciplines :
Quantitative methods in economics & management
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
A model-based methodology for assessing market response for new industrial products
