Article (Scientific journals)
DESIGNOR: A Decision Support Procedure for Industrial Product Design
Choffray, Jean-Marie; Lilien, Gary L.
1982In Journal of Business Research, 10, p. 185-197
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Keywords :
New product; Design tradeoffs; Industrial markets
Abstract :
[en] This paper presents a model-based methodology called DESIGNOR to support design decisions for new industrial products. Models and measurements are developed to assess the relationship between product features and market potential. The methodology incorporates a measurement survey for model calibration and leads to empirical tradeoff curves between design dimensions.
Disciplines :
Quantitative methods in economics & management
Management information systems
Author, co-author :
Choffray, Jean-Marie ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
DESIGNOR: A Decision Support Procedure for Industrial Product Design
Publication date :
1982
Journal title :
Journal of Business Research
ISSN :
0148-2963
eISSN :
1873-7978
Publisher :
Elsevier Science
Volume :
10
Pages :
185-197
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 17 December 2014

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