Article (Scientific journals)
Determinants of Market Success for Commercial Movies
Choffray, Jean-Marie; Pras, Bernard
1987In Markt (Der), 73, p. 3-13
Peer reviewed
 

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Keywords :
New movie pretest; Predictive models; Success determinants
Abstract :
[en] This paper shows how a systematic analysis of the way commercial movies are perceived by potential viewers allows a better understanding of the factors leading to their success. It proposes a model-based methodology that could be used to improve the development process and the market introduction of new movies.
Disciplines :
Strategy & innovation
Author, co-author :
Choffray, Jean-Marie ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Pras, Bernard
Language :
English
Title :
Determinants of Market Success for Commercial Movies
Publication date :
1987
Journal title :
Markt (Der)
ISSN :
0025-3863
Publisher :
Springer, Germany
Volume :
73
Pages :
3-13
Peer reviewed :
Peer reviewed
Available on ORBi :
since 16 December 2014

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