New movie pretest; Predictive models; Success determinants
Abstract :
[en] This paper shows how a systematic analysis of the way commercial movies are perceived by potential viewers allows a better understanding of the factors leading to their success. It proposes a model-based methodology that could be used to improve the development process and the market introduction of new movies.
Disciplines :
Strategy & innovation
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Pras, Bernard
Language :
English
Title :
Determinants of Market Success for Commercial Movies
