Marketing research; French marketing trends; Literature review
Abstract :
[en] In this paper, we review what we think are some of the most interesting developments in the field of marketing in France. We have, as requested, limited ourselves to exclusively French sources.
Disciplines :
Marketing
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Bon, Jérôme
Pras, Bernard
Tixier, Daniel
Waldman, Charles
Language :
English
Title :
Where is marketing heading in France? A review of the literature
