Product launch; Industrial markets; Forecasting system
Abstract :
[en] In this paper, we discuss a newly-developed microcomputer decision support system useful for predicting sales growth and testing launch strategies prior to an industrial product market introduction.
Disciplines :
Strategy & innovation
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
Strategies Behind The Successful Industrial Product Launch
Publication date :
November 1984
Journal title :
Business Marketing
ISSN :
0745-5933
Publisher :
Crain Communications Inc., Detroit, United States - Michigan
