Models of multiperson choice; New industrial products; Market response
Abstract :
[en] In this paper, a model of industrial adoption of capital equipment is proposed. This model explicitly considers the process of group desicion-making involved in the adoption of such products. The literature dealing with multi-person choice processes is reviewed.
Disciplines :
Strategy & innovation
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
Models of the multiperson choice process with application to the adoption of industrial products
