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Unpublished conference/Abstract (Scientific congresses and symposiums)
What is the role of the Brand Human Voice in driving Consumer Engagement? A social media perspective
Gretry, Anaïs
;
Brandt, Céline
;
Van Riel, Allard
2013
•
EMAC 26th Doctoral Colloquium
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https://hdl.handle.net/2268/149897
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Adaptation - EMAC3013.pdf
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Disciplines :
Marketing
Author, co-author :
Gretry, Anaïs
;
Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général
Brandt, Céline
;
Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général
Van Riel, Allard;
Radboud Universiteit Nijmegen
Language :
English
Title :
What is the role of the Brand Human Voice in driving Consumer Engagement? A social media perspective
Publication date :
03 June 2013
Event name :
EMAC 26th Doctoral Colloquium
Event date :
du 2 juin 2013 au 4 juin 2013
Audience :
International
Available on ORBi :
since 06 June 2013
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