What is the role of the Brand Human Voice in driving Consumer Engagement? A social media perspective

Unpublished conference/Abstract (Scientific congresses and symposiums)

Gretry, Anaïs; Brandt, Céline; Van Riel, Allard

2013 • EMAC 26th Doctoral Colloquium

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https://hdl.handle.net/2268/149897

Adaptation - EMAC3013.pdf

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Disciplines :

Marketing

Author, co-author :

Gretry, Anaïs ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général

Brandt, Céline ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général

Van Riel, Allard; Radboud Universiteit Nijmegen

Language :

English

Title :

What is the role of the Brand Human Voice in driving Consumer Engagement? A social media perspective

Publication date :

03 June 2013

Event name :

EMAC 26th Doctoral Colloquium

Event date :

du 2 juin 2013 au 4 juin 2013

Audience :

International

Available on ORBi :

since 06 June 2013

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164 (8 by ULiège)

Number of downloads

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