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Master’s dissertation (Dissertations and theses)
The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium
Hazee, Simon
2012
 

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Disciplines :
Marketing
Author, co-author :
Hazee, Simon ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium
Defense date :
2012
Institution :
HEC-ULg, Belgium
Degree :
Master in Management Sciences (specialisation: Strategic Intelligence & Marketing)
Promotor :
Delcourt, Cécile  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing
Jury member :
Mertens de Wilmars, Sybille ;  Université de Liège - ULiège > HEC Recherche > HEC Recherche: Social enterprise and business ethics
Cadiat, Anne-Christine ;  Université de Liège - ULiège > HEC Liège : UER > UER Management
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since 26 February 2013

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