The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium

Hazee, Simon

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Master’s dissertation (Dissertations and theses)

The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium

Hazee, Simon

2012

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https://hdl.handle.net/2268/143748

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Disciplines :

Marketing

Author, co-author :

Hazee, Simon ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management

Language :

English

Title :

The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium

Defense date :

2012

Institution :

HEC-ULg, Belgium

Degree :

Master in Management Sciences (specialisation: Strategic Intelligence & Marketing)

Promotor :

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Jury member :

Mertens de Wilmars, Sybille ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Social enterprise and business ethics

Cadiat, Anne-Christine ; Université de Liège - ULiège > HEC Liège : UER > UER Management

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since 26 February 2013

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