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Profil

Streukens Alexandra

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Main Referenced Co-authors
Van Riel, Allard  (2)
Lemmink, Jos (1)
Liljander, Veronica (1)
Pahud de Mortanges, Charles  (1)
Main Referenced Keywords
Chemicals (1); e-services (1); Industrial Branding (1); loyalty (1); telecommunications (1);
Main Referenced Unit & Research Centers
INNOV (2)
Main Referenced Disciplines
Marketing (2)

Publications (total 2)

The most downloaded
7 downloads
Van Riel, A., Pahud de Mortanges, C., & Streukens, A. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34 (8), 841-847. doi:10.1016/j.indmarman.2005.01.006 https://hdl.handle.net/2268/1270

The most cited

225 citations (OpenAlex)

Van Riel, A., Pahud de Mortanges, C., & Streukens, A. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34 (8), 841-847. doi:10.1016/j.indmarman.2005.01.006 https://hdl.handle.net/2268/1270

Van Riel, A., Pahud de Mortanges, C., & Streukens, A. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34 (8), 841-847. doi:10.1016/j.indmarman.2005.01.006
Peer Reviewed verified by ORBi

Van Riel, A., Lemmink, J., Streukens, A., & Liljander, V. (2004). Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers. International Journal of Internet Marketing and Advertising, 1 (1), 4-23. doi:10.1504/ijima.2004.003687
Peer Reviewed verified by ORBi

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