Film promotion across the EU member states and abroad: institutional practices in Denmark, Finland and France in an evolving policy and technological architecture - 2026
Film promotion across the EU member states and abroad: institutional practices in Denmark, Finland and France in an evolving policy and technological architecture
Film promotion across the EU member states and abroad institutional practices in Denmark Finland and France in an evolving policy and technological .pdf
audiovisual policy; co-production agreements; European film industry; film promotion; video-on-demand platforms; Cultural Studies; Sociology and Political Science
Abstract :
[en] The article examines public practices in three European Union (EU) Member States (MSs)–Denmark, Finland, and France–regarding the international promotion of their respective film industries and, by extension, the broader European film industry. It focuses on three main aspects: it examines (i) institutional mechanisms through which national authorities contribute to the film promotion across EU MSs and abroad, and (ii) how national authorities deal with the involvement of the EU in external audiovisual relations, seeking to understand the interactions and confrontations between national and EU film promotional efforts. Given the increasing importance of Video-on-Demand (VOD) services in the European film industry, the article also considers the perceived responses of national authorities to VOD platforms, examining to what extent national practices towards international film promotion align with the industrial action of VOD platforms and their transnational activities. Data comes from desk research, policy document analysis, and 35 semi-structured interviews with officials of state ministries, national cinema centres, and other stakeholders.
Disciplines :
Political science, public administration & international relations
Film promotion across the EU member states and abroad: institutional practices in Denmark, Finland and France in an evolving policy and technological architecture
European Union’s Horizon Europe Research and Innovation programme
Funding text :
The work was supported by the\u00A0Reboot Project (Reviving, Boosting, Optimising and Transforming European Film Competitiveness\u2013REBOOT), funded by the European Union\u2019s Horizon Europe Research and Innovation programme under Grant Agreement No. [101094769]. This research was funded by the Horizon Europe programme of the European Union and the call HORIZON-CL2-HERITAGE-01-06 under the Grant Agreement No 101094796 (REBOOT: Reviving, Boosting, Optimizing, and Transforming European Film Competitiveness project). It does not reflect the views of the European Union. The authors would like to thank Caterina Carta, Jakob Isak Nielsen and Dealan Riga for their feedback and insightful comments on earlier drafts of this research.
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