Audiovisual Regulation of VoD Platforms in the EU and Latin America: Between Level Playing Field, Competitiveness and Rationality of Audiences

Public policies are a historical feature of the European film and audiovisual industries-with financial aid, market regulation, intellectual property rights regulation and various regulatory and support measures for the protection and promotion of cultural diversity as key components of national and European audiovisual and cultural action (Calligaro & Vlassis, 2017). Clearly, given its transversality, the film and audiovisual industry raises several major issues for its public regulation (Vlassis, 2015): (i) Economic issues as the film and audiovisual industry is a key sector in terms of growth, competitiveness and employment for national