What Do Museum Visitors Leave Behind? The New Experience and the New Visitor in the Twenty-First Century

Visits to museums in the twenty-first century do not merely involve coming in contact with art but also living an interactive and relational experience that has changed the organization of museums, not only the exhibition rooms but also other museum spaces: boutiques, cafés, restaurants, and public areas. This new type of visit implies the role of an original agent: the frontalier visitor who, by inhabiting spaces adjacent to exhibition rooms, expands and reinforces the museum’s boundaries and the museum experience itself. This work is focused on visitors’ footprints as material and virtual marks and aims at showing the results of a field analysis carried out from 2017 to 2019 addressing the architecture of modern art museums. Fourteen museums have been analyzed, and four of them have been selected as the main objects of analysis: Malba, Moma, Tate Modern, and Centre Pompidou. We have studied their façades, esplanades, and entrance halls as spaces advancing what the public will experience inside the buildings. This analysis considers these adjacent spaces essential for the pass-through from the material experience to the virtual experience and from material footprints to virtual ones.