[en] Rural China possesses abundant rooftop resources, making the development of rooftop distributed photovoltaics (RDPV) crucial for achieving national carbon neutrality goals. Under the "Whole-county promotion mode", self-investment by farmers has become a key financing channel. Based on a survey of 367 rural households in Shandong Province, this study combines econometric analysis and game theory simulations to explore the factors influencing farmers' willingness to invest in self-built RDPV systems. The results show that economic returns, environmental awareness, household characteristics, and rooftop conditions significantly affect their investment decisions. The findings highlight the importance of enhancing project profitability, providing financial support, and improving farmers' cognition through policy interventions. This research offers theoretical insights into renewable energy adoption behavior and practical implications for accelerating rural PV deployment under low-carbon strategies.
Precision for document type :
Review article
Disciplines :
Social, industrial & organizational psychology
Author, co-author :
Wang, Qiang ✱; Université de Liège - ULiège ; School of Business, Shandong Management University, Jinan, China
Yang, Yueling ✱; Université de Liège - ULiège > TERRA Research Centre > Modélisation et développement
Wang, Jiachen; School of Economics and Management, Shandong Huayu University of Technology, Dezhou, China
Li, Ye; School of Business, Shandong Management University, Jinan, China
Meng, Liang; School of Business, Shandong Management University, Jinan, China
Yu, Guocai; School of Economics, Shandong University of Technology, Zibo, China
✱ These authors have contributed equally to this work.
Language :
English
Title :
Rooftop distributed photovoltaic development under the ”Whole-county promotion mode”: Based on farmers’ self-investment
This research was supported by the General Program of the National Social Science Fund of China ( 21BJL108 ). In addition, we sincerely thank the financial support from \"Shandong Provincial Education System Government-Sponsored Overseas Study Program\" to Dr. Wang Qiang, and the financial support from the China Scholarship Council to Dr.Yang.
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