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The Business Value of AI: Decision Productivity, Coordination Costs, and the Governance of Intelligent Systems
Ghilissen, Michael
2026
 

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Keywords :
AI, Business Strategy, AI-Transformation, Data-Driven Decision-Making, Competitive Advantage, Dynamic Capabilities, Value Creation, Technology
Abstract :
[en] The paper argues that AI's uneven firm-level productivity record echoes the classic "IT productivity paradox," and explains it with a formal model: AI creates value only when it improves decision productivity (impact × velocity × scale) by more than it adds organizational friction (coordination complexity and governance overhead). When decision gains outpace these costs, firms achieve structural advantage; when they don't, AI remains cosmetic, becomes bureaucratic, or actively destroys value. Its core contributions: Reframes AI as an organizational design intervention, not a technology purchase. Positions coordination and governance costs as the moderating variables that determine whether AI pays off. Derives testable hypotheses connecting decision redesign to measurable firm-level impact. In one sentence: AI's economic payoff depends less on the technology itself than on whether redesigned decisions beat the coordination and governance costs the technology introduces.
Disciplines :
Strategy & innovation
Author, co-author :
Ghilissen, Michael  ;  Université de Liège - ULiège > HEC Liège : UER > UER Opérations : Systèmes d'information de gestion
Language :
English
Title :
The Business Value of AI: Decision Productivity, Coordination Costs, and the Governance of Intelligent Systems
Original title :
[en] The Business Value of AI: Decision Productivity, Coordination Costs, and the Governance of Intelligent Systems
Publication date :
March 2026
Available on ORBi :
since 25 May 2026

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