AI, Business Strategy, AI-Transformation, Data-Driven Decision-Making, Competitive Advantage, Dynamic Capabilities, Value Creation, Technology
Abstract :
[en] This article's main point is that AI should not be viewed simply as an IT tool; instead, it represents a new kind of production function used for prediction, decision-making, learning, coordination, and innovation. Firms that are AI-native grow by developing an “AI factory” centered on data, algorithms, experimentation, and platforms. The value they generate depends on the company's maturity, leadership, governance, and the ability to reuse digital capabilities.
Disciplines :
Strategy & innovation
Author, co-author :
Ghilissen, Michael ; Université de Liège - ULiège > HEC Liège : UER > UER Opérations : Systèmes d'information de gestion
