Transformation numérique en entreprise de construction : entre hybridation des pratiques et circulation informationnelle en contexte BIM

The integration of Building Information Modeling (BIM) within construction companies often faces organizational practices historically rooted in paper-based or semi-digital tools. This article analyzes, through an eight-month action research study, the challenges of this digital transition within a large Belgian company. Our findings highlight a human, technical, and organizational divide, illustrated by limited appropriation of automation tools and persistent mistrust regarding the loss of professional control. The study reveals a hybridization of practices where stakeholders navigate between digital logics and traditional methods to maintain operational reliability. In this context, the BIM Manager emerges as a pivotal mediator, responsible for translating model requirements into concrete professional needs. Finally, the article emphasizes the importance of enhanced interoperability between BIM and management systems (ERP) to ensure true information continuity, from client choices to the construction site.