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Abstract :
[en] This research investigates the role of nostalgia in virtual reality (VR) experiences of heritage brands, focusing on the "Eternelle Notre Dame" VR experience. The study examines how VR can evoke nostalgic emotions and enhance the connection between individuals and cultural heritage.
Nostalgia, a powerful emotion rooted in longing for the past, is often associated with heritage brands. VR, with its immersive capabilities, offers a unique opportunity to relive historical moments and evoke nostalgic feelings. The Notre Dame Cathedral, a prominent cultural heritage brand, provides a compelling case study to explore the intersection of VR and nostalgia.
By analyzing interviews with the creators and visitors of the "Eternelle Notre Dame" VR experience, the study aims to understand the mechanisms through which VR triggers nostalgia and the impact of this emotion on the overall user experience. The research will contribute to a deeper understanding of the psychological and emotional effects of VR experiences and its potential to engage audiences with cultural heritage.
