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When Architectural Ideation Meets Generative AI: Deciphering cognitive processes in architectural design
Yüksek, Gizem; de Boissieu, Aurélie
2025
 

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Keywords :
GenAI; Cognitive processes; Ideation; Prompt engineering; Image generation; Human-machine interaction
Abstract :
[en] Recent advances in generative artificial intelligence (GAI) are opening new perspectives for architectural design, especially during the ideation phase. However, research on the cognitive processes associated with their use remains limited, raising questions about their potential impacts. This study, grounded in cognitive psychology, analyses experiments conducted between 2022 and 2024. It interrogates the activities of prompt design, image generation, and idea emergence. It identifies key cognitive dynamics: internalisation versus externalisation of ideas, their convergence or divergence, as well as linear versus spatial thinking. These results shed light on the centre role of prompting in ideation through GAI interactions as well as on the cognitive processes involved. It offers an innovative perspective on the impact of generative AI in architecture and its cognitive implications.
Disciplines :
Architecture
Theoretical & cognitive psychology
Author, co-author :
Yüksek, Gizem  ;  Université de Liège - ULiège > Département d'Architecture
de Boissieu, Aurélie  ;  Université de Liège - ULiège > Département ArGEnCo
Language :
English
Title :
When Architectural Ideation Meets Generative AI: Deciphering cognitive processes in architectural design
Alternative titles :
[fr] Quand l'idéation architecturale rencontre l'IA générative : Déchiffrer les processus cognitifs dans la conception architecturale
Original title :
[en] When Architectural Ideation Meets Generative AI Deciphering cognitive processes in architectural design
Publication date :
03 September 2025
Number of pages :
10
Event name :
eCAADe 2025
Event organizer :
Middle East Technical University (METU)
Event place :
ankara, Turkey
Event date :
September 3, 2025
Available on ORBi :
since 01 September 2025

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