Towards more impactful journeys as service scholar through research collaborations with practitioners: the case of AG Insurance-HEC Liège

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Unpublished conference/Abstract (Scientific congresses and symposiums)

Standaert, Willem

2024 • 10th Belgian Service Research Day

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https://hdl.handle.net/2268/325774

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Disciplines :

Marketing

Author, co-author :

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Language :

English

Title :

Towards more impactful journeys as service scholar through research collaborations with practitioners: the case of AG Insurance-HEC Liège

Publication date :

2024

Event name :

10th Belgian Service Research Day

Event date :

April, 2024

By request :

Yes

Available on ORBi :

since 22 December 2024

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