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Unpublished conference/Abstract (Scientific congresses and symposiums)
Diversity of social media content as a driver of (fan) engagement
Standaert, Willem
2024
•
La Belge Journée du Marketing
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https://hdl.handle.net/2268/325773
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Disciplines :
Marketing
Author, co-author :
Standaert, Willem
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Language :
English
Title :
Diversity of social media content as a driver of (fan) engagement
Publication date :
2024
Event name :
La Belge Journée du Marketing
Event place :
Liège, Belgium
Event date :
16/12/2024
By request :
Yes
Available on ORBi :
since 22 December 2024
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