Too much of a good thing: When nudging leads to consumer reactance

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Steils, Nadia

2024 • Journée ULB - Sorbonne

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https://hdl.handle.net/2268/324063

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Disciplines :

Marketing

Author, co-author :

Steils, Nadia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management

Language :

English

Title :

Too much of a good thing: When nudging leads to consumer reactance

Publication date :

14 November 2024

Event name :

Journée ULB - Sorbonne

Event organizer :

Ecoles Doctorales ULB / Sorbonne

Event date :

14/11/2024

By request :

Yes

Audience :

International

Available on ORBi :

since 04 November 2024

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