Face-based categorization, context-based categorization, and distortions in the recollection of gender ambiguous faces

In three studies, we examined the impact of face-based and context-based categorization in the recollection of gender ambiguous faces. Gender ambiguous faces were created by morphing male and female source faces. In Study 1, the recollection of moderately ambiguous faces (i.e., 70% male-30% female faces and 70% female-30% male faces) was accentuated towards face distracters that were more typical of the spontaneous (i.e., face-based) categorization of these faces. In Study 2, the recollection of extremely ambiguous faces (50% male-50% female faces) was accentuated towards face distracters that were more typical of the gender category suggested by context cues attached to these faces prior to the face presentation. Study 3 relied on the same design as Study 2, but this time context cues were provided after face encoding. In line with predictions, no accentuation effect emerged under the latter conditions. The theoretical and practical implications of these findings are discussed. © 2005 Elsevier Inc. All rights reserved.