Personality Modulation in (Un)conscious Motivation, Emotion, and Persuasion

Most of us have the feeling that they are in control of what they want and what they do. Yet the present dissertation, as many other studies, shows that is unlikely to be the case. What we pursue, what we feel, and what we like can all be influenced by things we are not aware of. What's more? As shown in the present work, our personality can predispose us to be particularly sensitive to different types of non-conscious stimuli, extending what is widely demonstrated for consciousness.