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Speech/Talk (Diverse speeches and writings)
Storytelling: strategic and operationnal insight
Dessart, Laurence
2024
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https://hdl.handle.net/2268/314161
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Keywords :
Storytelling, brand management
Disciplines :
Marketing
Author, co-author :
Dessart, Laurence
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Language :
English
Title :
Storytelling: strategic and operationnal insight
Publication date :
2024
Event name :
Marketing Teams Event
Event organizer :
Proximus
Event place :
Brussels, Belgium
Event date :
11/03/2024
Available on ORBi :
since 11 March 2024
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30 (1 by ULiège)
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0 (0 by ULiège)
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