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How and when does DEI communication impact social media engagement? Evidence from the professional sports industry
Meire, Matthijs; Coussement, Kristof; Standaert, Willem et al.
2023
 

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Disciplines :
Marketing
Author, co-author :
Meire, Matthijs
Coussement, Kristof
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategic Marketing Innovation
De Caigny, Arno
Szerovay, Mihali
Language :
English
Title :
How and when does DEI communication impact social media engagement? Evidence from the professional sports industry
Publication date :
2023
Event name :
Marketing Science: Diversity, Equity and Inclusion Conference
Event date :
March, 2023
Audience :
International
Available on ORBi :
since 18 December 2023

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