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Speech/Talk (Diverse speeches and writings)
The role of Virtual reality in fostering memorable brand experiences
Dessart, Laurence
2023
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https://hdl.handle.net/2268/302964
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Keywords :
virtual reality, brand experience
Disciplines :
Marketing
Author, co-author :
Dessart, Laurence
;
Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
Language :
English
Title :
The role of Virtual reality in fostering memorable brand experiences
Publication date :
2023
Event name :
Research Seminar
Event organizer :
Esdes Business School
Event place :
France
Event date :
22/05/2023
Audience :
International
Available on ORBi :
since 22 May 2023
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