Contributions of social marketing models for driving sustainable ecological behavior changes

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Nguyen, Cong; Crié, Dominique; Steils, Nadia et al.

2022 • 7ème Journée Internationale du Marketing Santé

Peer reviewed

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https://hdl.handle.net/2268/300500

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Disciplines :

Marketing

Author, co-author :

Nguyen, Cong

Crié, Dominique; IAE Lille

Steils, Nadia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management

Lowe, Ben; University of Kent

Language :

English

Title :

Contributions of social marketing models for driving sustainable ecological behavior changes

Publication date :

2022

Event name :

7ème Journée Internationale du Marketing Santé

Event place :

Paris, France

Event date :

29 juin 2022

Audience :

International

Peer reviewed :

Peer reviewed

Available on ORBi :

since 01 March 2023

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