Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes

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Unpublished conference/Abstract (Scientific congresses and symposiums)

Nguyen, Cong; Steils, Nadia; Crié, Dominique et al.

2023 • World Marketing Congress - AMS

Peer reviewed

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https://hdl.handle.net/2268/300497

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Disciplines :

Marketing

Author, co-author :

Nguyen, Cong

Steils, Nadia ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management

Crié, Dominique; IAE Lille

Lowe, Ben; University of Kent

Language :

English

Title :

Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes

Publication date :

2023

Event name :

World Marketing Congress - AMS

Event date :

11-14 juillet

Audience :

International

Peer reviewed :

Peer reviewed

Available on ORBi :

since 01 March 2023

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