Contribution to collective works (Parts of books)
Qualitative Experiments for Social Sciences
Steils, Nadia
2021In Qualitative Research Practices and Challenges
Peer reviewed
 

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Abstract :
[en] This paper presents the qualitative experiment as an alternative methodological solution that combines an open qualitative approach, and a structured and controlled experiment. Using three studies, including both a qualitative experiment and a traditional in depth interviews approach, we compare the findings of both approaches to identify the benefits and risks of qualitative experiments. Our findings contribute by presenting a methodological framework and technical recommendations based on three validity criteria (internal, external, and interpretivist validity). The results thereby contribute methodologically by empirically investigating the usefulness of qualitative experiments based on a combination of quantitative and qualitative validity criteria identified in the literature.
Disciplines :
Marketing
Author, co-author :
Steils, Nadia  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Strategic Marketing Management
Language :
English
Title :
Qualitative Experiments for Social Sciences
Publication date :
12 March 2021
Main work title :
Qualitative Research Practices and Challenges
Publisher :
Ludomedia
Peer reviewed :
Peer reviewed
Available on ORBi :
since 20 January 2023

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