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An Empirical Study of Open-Market B2B Transaction Digitalization
Van den Steen, Nils; Muylle, Steve; Basu, Amit et al.
2022 • INFORMS
Editorial reviewed
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https://hdl.handle.net/2268/297418
 

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Disciplines :
Management information systems
Author, co-author :
Van den Steen, Nils;  Cox School of Business
Muylle, Steve;  Vlerick Business School
Basu, Amit;  Cox School of Business
Standaert, Willem  ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation
Language :
English
Title :
An Empirical Study of Open-Market B2B Transaction Digitalization
Publication date :
2022
Event name :
INFORMS
Event place :
Indianapolis, United States
Event date :
October, 2022
Audience :
International
Peer reviewed :
Editorial reviewed
Available on ORBi :
since 16 December 2022

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