[en] Climate and environmental-related challenges are high on the agenda of the European Union (EU). One priority is to redesign the existing food system into a more sustainable one, where the link between healthy people and a balanced environment is considered. The EU bets on the role of insect farming in supporting the transition toward healthier and future-proof diets. Following this orientation, we investigated consumers' attitude toward yellow mealworm chips (YMC) and identified the predictors of YMC consumption. The causal relationships between constructs were explored using the structural equation modeling (SEM) based on partial least squares (PLS) using SmartPLS software. The perceived lower environmental impact of YMC compared to meat was the most appreciated characteristic of YMC. The study identified five predictors of YMC consumption, among which the perceived characteristics of YMC have the strongest influence on the consumption probability. Against the expectations of the authors, disgust with the accidental encounter of insects in foods did not influence the probability of eating YMC. Age was another predictor of YMC consumption. It is known that food preferences and eating behaviors are mainly developed during childhood and tend to manifest in adult life. Consequently, it can be inferred that acceptance and preference for insect-based foods (IBF) should be stimulated from early childhood. Finally, practical implications are advanced as possible solutions to overcome the obstacles toward YMC consumption.
Rastegari Kopaei, Hamid ; Department of Rural Development Management Faculty of Agriculture Yasouj University Yasouj Iran
Petrescu, Dacinia Crina ; Faculty of Business Babes-Bolyai University Cluj-Napoca Romania ; Department of Marketing, Innovation and Organization Faculty of Economics and Business Administration Ghent University Ghent Belgium
Language :
English
Title :
Consumers' acceptance of the first novel insect food approved in the European Union: Predictors of yellow mealworm chips consumption.
This APC for this study was partially funded through Seed Grant no. GS‐UBB‐FSIM‐Petrescu‐MagRuxandraMalina, Babes‐Bolyai University 2021 Development Fund, and AGC grants offered by Babes‐Bolyai University (AGC 34267/31.08.2021; AGC 34268/31.08.2021; AGC 34270/31.08.2021; AGC 35608/02.12.2020; AGC 35609/02.12.2020; AGC 34269/31.08.2021; AGC 34271/31.08.2021).This APC for this study was partially funded through Seed Grant no. GS-UBB-FSIM-Petrescu-MagRuxandraMalina, Babes-Bolyai University 2021 Development Fund, and AGC grants offered by Babes-Bolyai University (AGC 34267/31.08.2021; AGC 34268/31.08.2021; AGC 34270/31.08.2021; AGC 35608/02.12.2020; AGC 35609/02.12.2020; AGC 34269/31.08.2021; AGC 34271/31.08.2021).
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