How AG Insurance can be an oxpecker for the rhino:   Managing customer experience in the digitalization era

Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

How AG Insurance can be an oxpecker for the rhino: Managing customer experience in the digitalization era

Kandil, Omnia

2022

Permalink
https://hdl.handle.net/2268/295967

KANDIL Marketing seminar.pdf

Author preprint (5.34 MB)

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Keywords :

Insurance, Insurance paradox, Customer Experience

Disciplines :

Marketing

Author, co-author :

Kandil, Omnia ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Language :

English

Title :

How AG Insurance can be an oxpecker for the rhino: Managing customer experience in the digitalization era

Publication date :

21 October 2022

Event name :

Marketing Seminar October

Event organizer :

Laurence Dessart

Event place :

Liege, Belgium

Event date :

21.10.2022

Available on ORBi :

since 24 October 2022

Number of views

49 (7 by ULiège)

Number of downloads

2 (2 by ULiège)