Video game localization: A contigency-based approach

In this presentation, I will talk about a new approach of video game localization. The field of research of video game localization is said to be "market-driven" (O'Hagan, 2013), and since commercial considerations tend to take precedence over other aspects, cultural traces are often neutralized when a game is localized so as not to risk financial losses (Mandiberg, 2015). Thanks to an approach based on game design and the concept of contingency, it is possible to go beyond the current focus of this field. In this way, we can improve our knowledge of the localization process and take full advantage of the cultural potential of video games.