Consumer Memories of VR Brand Experiences: A Working Paper

No full text

Unpublished conference/Abstract (Scientific congresses and symposiums)

Kostyk, Alena; Dessart, Laurence; Cowan, Kirsten

2022 • Global Brand Conference

Peer reviewed

Permalink
https://hdl.handle.net/2268/291412

No document available.

Keywords :

memory, virtual reality, brand experience

Disciplines :

Marketing

Author, co-author :

Kostyk, Alena

Dessart, Laurence ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Cowan, Kirsten; University of Edinburgh [US]

Language :

English

Title :

Consumer Memories of VR Brand Experiences: A Working Paper

Publication date :

2022

Event name :

Global Brand Conference

Event organizer :

Sheffield Hallam University

Event date :

4-6/05/2022

Audience :

International

Peer reviewed :

Peer reviewed

Available on ORBi :

since 26 May 2022

Number of views

62 (1 by ULiège)

Number of downloads

0 (0 by ULiège)