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Unpublished conference/Abstract (Scientific congresses and symposiums)
Virtual Brand Experiences: The Formation of Semantic and Episodic Memories
Cowan, Kirsten
;
Dessart, Laurence
;
Kostyk, Alena
2022
•
International XR conference
Peer reviewed
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https://hdl.handle.net/2268/291411
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Keywords :
virtual reality, memory, brand experience
Disciplines :
Marketing
Author, co-author :
Cowan, Kirsten;
University of Edinburgh [US]
Dessart, Laurence
;
Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation
Kostyk, Alena;
University of Glasgow [US]
Language :
English
Title :
Virtual Brand Experiences: The Formation of Semantic and Episodic Memories
Publication date :
2022
Event name :
International XR conference
Event organizer :
ISCTE-IUL Lisbon
Event place :
Lisbon, Portugal
Event date :
27-29/04/2022
Audience :
International
Peer reviewed :
Peer reviewed
Available on ORBi :
since 26 May 2022
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