Virtual Brand Experiences: The Formation of Semantic and Episodic Memories

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Cowan, Kirsten; Dessart, Laurence; Kostyk, Alena

2022 • International XR conference

Peer reviewed

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https://hdl.handle.net/2268/291411

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Keywords :

virtual reality, memory, brand experience

Disciplines :

Marketing

Author, co-author :

Cowan, Kirsten; University of Edinburgh [US]

Dessart, Laurence ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Kostyk, Alena; University of Glasgow [US]

Language :

English

Title :

Virtual Brand Experiences: The Formation of Semantic and Episodic Memories

Publication date :

2022

Event name :

International XR conference

Event organizer :

ISCTE-IUL Lisbon

Event place :

Lisbon, Portugal

Event date :

27-29/04/2022

Audience :

International

Peer reviewed :

Peer reviewed

Available on ORBi :

since 26 May 2022

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