INTENSITY OF PRACTICES IN BRAND COMMUNITIES: THE CASE OF CROSSFIT

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Bressolles, Gregory; Dessart, Laurence

2022 • Congrès international de l'AFM

Peer reviewed

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https://hdl.handle.net/2268/291410

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Keywords :

crossfit, brand community, practice, intensity

Disciplines :

Marketing

Author, co-author :

Bressolles, Gregory; KEDGE Business School

Dessart, Laurence ; Université de Liège - ULiège > HEC Recherche > HEC Recherche: Strategic Marketing Innovation

Language :

English

Title :

INTENSITY OF PRACTICES IN BRAND COMMUNITIES: THE CASE OF CROSSFIT

Publication date :

2022

Event name :

Congrès international de l'AFM

Event organizer :

Association Française du Marketing

Event place :

Tunis, Tunisia

Event date :

18-20/05/2022

Audience :

International

Peer reviewed :

Peer reviewed

Available on ORBi :

since 26 May 2022

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